Dashboard Moir Salon — CPA Blended & ROAS (metode Multiply)
Month-to-Month Januari–Juni 2026 · CPA basis CMS Sumber Informasi · ROAS metode Multiply (Est Real Revenue = Rev POS × koreksi CMS) · Mulai Digital untuk Manajemen Moir
ROAS = Est Real Revenue (Rev POS × faktor koreksi CMS) ÷ spend. Meta Ads: Purchase = result utama, Closing Rate = Purchase ÷ WA.
CPA Blended Juni
Rp33.889
+34,5% vs Jan
ROAS Blended Juni (Multiply)
14,77x
vs metode lama 9,03x
Placement termurah
IG Stories
CPA WA Rp13.093
Closing Rate Juni (Purchase÷WA)
21,0%
223 Purchase / 1.061 WA
CPA Blended per Bulan (Rp)
ROAS Blended per Bulan — Multiply (x)
ROAS per Channel — Multiply (x)
Pixel Purchase Meta per Bulan (pre-disconnect)
Meta Breakdown Juni — CPA per WA vs CPA per Purchase
Campaign konversi (Local + Retargeting). Bar merah = CPA per WA (axis kiri), garis ungu = CPA per Purchase (axis kanan). Perhatikan: WA murah belum tentu Purchase murah.
Per Umur
Per Placement (Feed / Reels / Story)
Per Campaign
Tabel Meta Breakdown Juni (Purchase result utama · Closing Rate = Purchase÷WA)
| Segmen | Spend | WA | Purchase | Closing Rate | CPA/WA | CPA/Purchase |
|---|
Sumber Akuisisi Channel Iklan per Cabang (POS Tags Juni)
| Cabang | TikTok | FB | Total Ber-tag |
|---|
Tabel ROAS Multiply M-t-M (Est Real Revenue = Rev POS × Multiply)
| Bulan | Est Real Revenue | Total Spend | ROAS Blended | IG | TikTok |
|---|